What’s White Day? 7 Unique Cultures in Japan!

What's White Day? 7 Unique Cultures in Japan!

You might know that we have a lot of unique holidays in Japan. But have you ever heard about one of the special days called White Day? It is held on March 14th every year and we, Japanese people often spend the day with boyfriend/girlfriend. Here, I would like to explain the story about White Day!



 

What’s White Day? 7 Unique Cultures in Japan!

 

1. What do Japanese people do on White Day?

As I explained, we often spend this day with those whom we love. And many boys/men give some snacks and/or small gifts to their girlfriend/wife as a token of their gratitude. Moreover, since girls often give some chocolates to not only boyfriend but also to those whom they would like to date with, some boys answer to the invitation on this White Day. So it would be hard for a guy who gets a lot of gifts on Valentine’s Day since he is supposed to give something back to the girls who gave him some chocolates. The next time you come to Japan around White Day, you’ll definitely see so many ads for White Day all over Japan!

 

2. What are the major gifts?

Although a lot of people give chocolate as a gift on Valentine’s Day, what kind of presents people choose would vary on White Day. It seems that marshmallows, cookies, and candies are the three major gifts for the day –but be careful when choosing the gift! It is said that each of the snacks has meanings –marshmallow meaning “I hate you”, cookies “I would like to stay friends with you”, and candies “I love you”. You can also choose whatever you would like to give, but just be careful not to give your girlfriend/wife marshmallow!

 

3. Why “White”?

In Japan, the color of white represents pureness and something very clean –which is like a romantic relationship of teenagers. When White Day came around a long time ago, the holiday mainly targeted younger generations –that is why the clean and pure color was chosen as a name of the holiday.

 

4. Valentine’s Day in Japan

Like White Day, we have unique Valentine’s Day culture in our country. In many Western countries, a lot of people give some gifts to whom they love including family, girlfriend/boyfriend, and teachers regardless of their gender. But in Japan, mostly girls give chocolates to boys on Valentine’s Day in Japan. So White Days is the day for boys to give return gifts to girls. It is sweet that many young ladies concern what to make and/or how to give the hand-made chocolates to the guy!

 

5. Gyaku-Choco

Although it is mostly girls who give some chocolates to boys, it is now popular among boys to give girls some gifts on Valentine’s Day –which is called “Gyaku-Choco”, meaning “Reverse Chocolate”. In this case, girls give boys some snacks on White Day in return. How about making some chocolates and give them to girls next time?

 

6. Tomo-Choco

Similar to Gyaku-Choco, Tomo-Choco, meaning Friends Chocolate is very popular mostly for girls to give chocolates to their friends. In other words, a lot of women are likely to enjoy exchanging hand-made sweets every year on Valentine’s Day. Some people just give chocolates to their close friends while others make tons of snacks and give them to their classmates and/or club members. Doing so, many people are going to prepare some return gifts for White Day –so if you would like to make friends with a lot of people, it would be a good idea to make Tomo-Choco!

 

7. More chocolate for girls than boys?

After Tomo-Choco became popular, it often happens that girls are likely to get much more chocolates than boys on Valentine’s Day and also on White Day. This is funny since Valentine’s Day was originally thought to be the day that girls asked boys for dating but this is changing. It will be interesting to see the changes of Valentine’s Day and White Day culture in the future!

 

Conclusion

In Japan, White Day is the day for giving a return gift from Valentine’s Day. The next time you come to Japan in February and March, enjoy our culture of White Day!

 

What’s White Day? 7 Unique Cultures in Japan!

1. What do Japanese people do on White Day?
2. What are the major gifts?
3. Why “White”?
4. Valentine’s Day in Japan
5. Gyaku-Choco
6. Tomo-Choco
7. More chocolate for girls than boys?