7 Recommended Ways to Enjoy Omotesando Like Japanese Women!

7 Recommended Ways to Enjoy Omotesando Like Japanese Women!

Originally laid in in the Taishō era as the main approach to Meiji Shrine, Omotesando is an avenue stretching from the shrine’s entrance, all the way to Aoyama-dori and Omotesando Station. It is famous for the zelkova trees that line its route, as well as for a dazzling number of high-fashion outlets and boutiques. Without doubt, it is fashion that draws so many Japanese women to the area.



 

7 Recommended Ways to Enjoy Omotesando Like Japanese Women!

 

1. Shop Till You Drop!

As one of the top shopping streets in the world, blending high-fashion and architectural brilliance with traditional Japanese aesthetics, Omotesandō is the perfect Tokyo location for Japanese women to engage in their favourite pastime of shopping! With a multitude of name brand stores leading into the shopping district of Harajuku, you can find everything from haute-couture to recycled clothing.

 

2. Name Brands

Japanese women love designer labels! Walking from Omotesandō Station, you will soon see stores by Gucci, Fendi and Celine, as well as the distinctive ONE building containing several stores, including Loius Vuitton. Further along Omotesandō you will find Hugo Boss, Tod’s, Emporio Armani and the Louis Vuitton store, the top floor of which houses the contemporary art Espace Gallery. Entrance is Free. When you reach Paul Stewart, look across the road at the architectural marvel, Omotesando Hills.

 

3. Omotesandō Hills

The large shopping Mall, Omotesando Hills, opened in 2006. It was designed by Tadao Ando, but criticized for the demolition of the historic Bauhaus-inspired apartments (1927) that it replaced. However, Ando designed the building not to eclipse the zelkova trees, resulting in a harmonious blend of traditional and modern. Love it or hate it, Omotesando Hills’ more than 130 shops are a favorite with Japanese women.

 

4. More Big Names

Moving on, you come to Burberry, TAG Heuer and the Oriental Bazaar. Designed like a temple, this is the number one souvenir and gift shop in Tokyo for all things Japanese; they even have kimono in Western sizes because not only Japanese women love to shop! Next door is Dior, and beyond that Chanel and Bvlgari stores, and Kiddyland – 6 floors of toys, electronic games and all the big names in children’s goods, such as Hello Kitty and Barbie.

 

5. High-end to High Street

From here on, Omotesandō’s stores feature more ready-to-wear fashions and sports goods. Kangol, Body Shop, Lacoste, GAP, Nike, Zara and Accessorize can all be found up this end. You will also have reached the entrance to the famous Takeshita-dori Street with its eclectic mix of gaudy, teen boutiques and bizarre bric-a-brac stores. The area also has a large number of eateries to suit all pockets.

 

6. Extreme Fashion

If you turned off Omotesandō when you reached Meiji-dori, you’d have seen Laforet. Younger Japanese women and girls love Laforet. The hub of Tokyo’s more extreme youth fashion, this multi-floor mall has lots of small boutiques selling garish and eccentric clothing and accessories for fashion trends as diverse as Sweet-Lolita, Fairi-Kei and Gothic punk! It is interesting to note that Vivienne Westwood ANGLOMANIA is right next door. Westwood, once inspired by the shock value of 70s punk, is now a Dame of the British Empire. With prices to match, I doubt many Laforet customers venture into ANGLOMANIA, except perhaps for inspiration.

 

7. Not Shopping

But Japanese women don’t just shop, and there are many other activities to enjoy in Omotesandō and Harajuku. Obviously, Meiji Shrine is one of the most beautiful shrines in Tokyo, offering a tranquil respite from the surrounding commercial vibrancy. Culture vultures might also enjoy the Ota Memorial Museum of Art featuring some 12,000 Ukiyo-e paintings. Admission is ¥700. And for sportier women, The annual Shibuya/Omotesando Women’s Run covers a 10 km course through the area, attracting around 5,000 women participants every March.

 

Conclusion

As you can gather, Omotesandō is one of the most vibrant commercial streets in Tokyo and the world. It is expensive to live there, and to shop there if haute-couture is what you’re after, but many people just go to soak up the atmosphere, window-shop or visit the many recycled clothing shops in Harajuku, so there really is something for every pocket. Please add Omotesandō to your list of places to visit when you come to Tokyo – I’m sure you’ll be amazed.

 

7 Recommended Ways to Enjoy Omotesando Like Japanese Women!

1. Shop Till You Drop!
2. Name Brands
3. Omotesandō Hills
4. More Big Names
5. High-end to High Street
6. Extreme Fashion
7. Not Shopping